DAILY STAR: A recent survey of readers of the more than 400 blogs in Lebanon shows that their numbers are close to the online readership of the most well-known Lebanese newspapers: both averaging 14,000 visitors daily. This is a clear indication that blogs have become one of the main media sources for Lebanese youth to access diverse information and various opinions.
However, does the high readership rates of these blogs mean that they can be a tool for real social and political change? It is difficult to answer this question in a country in which the future of blogging is closely connected to conditions that frequently change, such as internet connectivity, internet publication laws and censorship.
The blogosphere in Lebanon has recently undergone several changes: the migration of some bloggers to newspapers, the publication of books containing material collected from electronic media, the launch of blogs by radio stations, and the birth of civil movements and new organizations that have shown the impact of blogs on the ground.
In this way, the Lebanese blogosphere is breaking down the barriers that separate traditional media from electronic media. Blogs have become an alternative media source on many issues, particularly on matters related to the environment, which aren’t routinely covered by traditional media. One example is the coverage in the blogosphere of a young Lebanese man, Rami Eid, who spent three days and nights in a glass cube in the Ain al-Mreisseh neighborhood in Beirut in October 2009. This was his way of representing the last man on earth in a hopeless future as a result of humankind’s failure to act against climate change. Eid’s endeavor alerted the public to the need to face these changes.
The media campaign for Eid’s performance, or protest, focused on electronic media, beginning with Eid’s personal blog which was read by thousands in just the first few days of the campaign. In addition, Twitter and Facebook sites reported on developments in real time. The coverage succeeded in galvanizing public opinion, media and various environmental research centers, which culminated in the Lebanese government deciding to participate in international negotiations on combating climate change in Copenhagen in December 2009.
Lebanese blogs have also served as key political mobilization tools, especially in preparing for the March for Secularism in April of this year. The march started with a Facebook invitation and a number of blog posts. It developed into a march in which thousands of people participated, without the need for a central organizing committee.
And during the last municipal elections in Lebanon, in May 2010, bloggers turned themselves into a makeshift independent elections monitoring agency. Some of these bloggers – in partnership with a Beirut-based organization specializing in new media training called Social Media Exchange – were given a license by the Interior Ministry to enter election stations, observe voting, and submit their own reports to media and constitutional bodies about the voting process. This was the first experience of its kind in the Arab world and was regarded as being quite successful, with more than 60,000 hits on the site where bloggers published their live reports: www.lebloggers.org.
One incident in particular perhaps best demonstrated how influential bloggers could be. After a far-reaching electronic campaign, bloggers were able to stop a proposed law in the Lebanese Parliament to organize the blogosphere, a law that they decided would curtail freedom of expression on the Internet. This incident proved that when organized, weblogs are not only an alternative media source or a tool to mobilize the public in support of specific causes, but they can also influence the conduct of the legislative process.